Free AHPRA audit
Paste your URL. See the breaches on your homepage, services pages and reviews tab — with the s133 sub-section cited next to each one.
SwayBlu writes AHPRA-aware drafts for Australian dental practices — every post, audit and newsletter checked against AHPRA s133 and ADA Policy 6.24 before it lands in your queue. Start with a free scan of your own site.
These aren't sales-narrative numbers. They're peer-reviewed and government-reported.
Drafts, pasted captions, and full website scans all go through the same AHPRA-aware rule engine. Watch SwayBlu run on four real-world dental scenarios.
Most AI marketing tools cheerfully write testimonials, outcome guarantees and “best dentist in your area” lines. SwayBlu doesn’t.
SwayBlu scans your homepage, services pages, and about page for the four enumerated s133 categories: testimonials, inducements, false or misleading claims, and unreasonable expectations of benefit. Plus the ADA Policy 6.24 patterns most agencies miss.
Six things SwayBlu does the day you sign up. All on the same brand kit SwayBlu builds for you in the first three minutes — your colours, your logo, your tone, your services.
Paste your URL. See the breaches on your homepage, services pages and reviews tab — with the s133 sub-section cited next to each one.
Type the idea. SwayBlu writes the caption, generates the image, and runs both through the AHPRA QA pass before it lands in your queue.
Already wrote the post? Paste it in. We flag the issues, cite the rule, and rewrite the line that needs to change. Use it before every post you publish.
A whole week's content — awareness, education, FAQ, practice life, gentle CTA, holiday or seasonal — all AHPRA-checked, all in your brand.
Monthly patient newsletter with your logo header, brand colours, a hero image from your gallery. Export as HTML, plain text or Markdown — every CRM and email tool understands it.
Drag posts to a date on your calendar. SwayBlu emails you when it's time to publish — you stay the publisher of record. No password-sharing with Meta.
SwayBlu reads your brand kit + the AHPRA rule set, and answers practice-specific questions the way an in-house compliance-aware marketer would. Try a sample conversation below.
You do nothing manual until the very end — the review is the only part where a human judgement is needed. SwayBlu does the audit, the plan, the drafting, and the check.
SwayBlu scans your homepage, services pages and reviews tab against the four enumerated s133 categories. You see every line that needs to change, with the rule cited.
SwayBlu lays out a week's worth of posts — practice life, education, FAQ, gentle CTA — using your brand kit. Awareness days, public holidays, school terms all factored in.
Every draft uses your brand colours, your logo, and your tone. People allowed in lifestyle, family and candid contexts — never as testimonial framing. Banned words from your avoid-list stay out.
A vision QA pass reads every image. A language QA pass reads every caption. Anything questionable gets flagged with the s133 sub-section, plus a safer rewrite you can accept in one click.
A boutique dental marketing agency runs $1,500–$4,000/month and almost never flags an AHPRA risk before publishing. SwayBlu costs a fraction of that and checks every draft against s133 and ADA 6.24 before it leaves your queue.
For the practice manager who's already doing the posting. Replaces Canva + scheduling tools with one AHPRA-aware workspace.
For the principal who wants the marketing brain to be doing more of the thinking. Everything in DIY, plus a weekly review call.
Not a dental practice? SwayBlu has a generic AI-marketing
plan for any AU small business at $29/mo. The dental
AHPRA layer doesn't apply — you get the same drafting engine without the
compliance rails.
See the small-business version
"Hold on, let me pull up our website … you're right, the testimonials page lists patient reviews. I didn't realise that's a problem."
— Practice manager, independent AU dental practice
Mid-call response to SwayBlu's specific-breach pitch, May 2026.
We're seeding case studies from our first 10 practices. Get in touch if you want yours documented.
No. SwayBlu is AHPRA-aware, not AHPRA-approved. AHPRA does not approve or certify any marketing tools — they regulate practitioners and practices, not software. Every output is a draft; you remain the publisher of record. SwayBlu is not legal advice.
You're the publisher — you review every draft before it goes anywhere public. SwayBlu's QA pass catches the most common s133 risks (testimonials, superlatives, outcome guarantees, inducement framing), but final compliance is your responsibility. For practice-specific compliance questions, consult AHPRA directly, your professional indemnity insurer, or a regulatory lawyer.
Most AU dental marketing agencies don't pre-check posts against s133. SwayBlu gives the practice an AHPRA-aware layer between the agency and the publish button. Some practices use it as the full replacement; some use it as the compliance check on top of an existing agency. Both work.
Neither. Patient testimonials and before/after photos with identifiable patients are kept out of every draft by default. SwayBlu will not generate fake before/after imagery, and uses lifestyle / family / candid contexts only — never as testimonial framing.
No. Production never auto-publishes. SwayBlu schedules the post and sends you an email reminder when it's time to publish — you click through and post manually. You stay in control of every publish.
About three minutes. Type your practice name, paste your website URL — SwayBlu extracts your brand kit (logo, colours, voice, services) and runs the first AHPRA audit while you watch. The first three posts are ready to review by the time the audit finishes.
Yes. Monthly billing, cancel in one click from settings, no questions, no hold-on call. Your brand kit and history export as a file so you keep everything you've built.
Free, no card. We don't store the URL, and we don't email you unless you ask. The audit runs against AHPRA s133 and ADA Policy 6.24.