For Australian small businesses

SwayBlu takes over the hard parts of marketing.

Type your business name. SwayBlu reads about you, watches your market, plans your content with context behind every suggestion, and writes it in your voice.

Start free See how it thinks

No card required. Cancel anytime. Made in Sydney.

How it thinks

What SwayBlu does.

SwayBlu reads, watches, plans, generates, then steps back so you can own every post. Five phases that make your presence relevant and keep your voice intact.

01 · LEARN
Reads your brand.

Website, offers, products, logo, colours, tone, do-say, don't-say, audience. Every post writes from this.

02 · MONITOR
Watches the market.

Your industry, social trends, locality, competitors, calendar. Five live sources.

03 · PLAN
Builds your week.

Six days, six roles. Awareness, education, positioning, promo, engagement, conversion.

04 · GENERATE
Creates content.

Hand-curated templates. Your colours, your images, your hashtags. The right time.

05 · EDIT
You own every post.

Change any pixel, any word. Ship when you're happy. No black box.

BUILT FOR YOUR INDUSTRY

Tradies, clinics, and the shop on the corner. One brain, every voice.

SwayBlu understands what makes each business win, and turns that into useful weekly marketing. Pick your industry below.

Trades
Healthcare
Other small businesses
Industry

Headline

What matters

…

How SwayBlu helps

…

Business difference

…

Topics & angles

Every draft quality-checked before you see it. Your industry. Your voice. Your hour to post.

GENERATE

Every post comes with a reason. None of them generic.

Templates aren't the trick. Filling them right is. The right thing, at the right time, in the right voice.

01 Before SwayBlu writes a single word

It reads your business, your voice, your week, and your moment.

Your business
What you sell.
Your products, services, and the offers you're running this week. Pulled from your site, kept current.
Products Services Live offers
Your voice
How you sound.
Your tone. The lines you'd say. The lines you'd never say. The audience you're talking to.
Tone Audience Do-say · don't-say
Your week
Where this post sits.
Awareness, education, positioning, promo, engagement, conversion. Each day has a job.
Awareness Promo + 4 more
Your moment
What's in the air.
What your space is talking about. What competitors are running. What's seasonal in your local.
Trends Competitors Season
02 Then it picks a template, and generates the image to fit

Authored by hand. Images generated to suit.

★
Promo
Sales, offers, drops. Urgency without the desperation.
✧
Positioning
Why us. The flag-plant moment.
◐
Education
Three tips, in plain English. Quiet authority.
≈
Story
Brand origin, behind the scenes. The post that gets screenshot.
✦
Testimonial
Customer words, framed honestly.
◈
Announce
New service, new range, just-landed energy.
?
Engagement
Friday questions, polls, reply-bait that's actually on-brand.
▢
Product
Hero shot, real spec, real price.
03 And it tells you when, with what, alongside what

Right hour. Right hashtags. Right hooks.

Hashtags that apply
Not the top 500. The right 12.
#reformerpilates #slowfitness #bondipilates #breathwork #corework #sydneypilates + 6 more
Filtered by niche, region, and post topic.
When to post
Tuesday 7am. Not Sunday 11pm.
Fitness, AU, Instagram. Peaks Tuesday mornings.
What's in the air
This week in your space.
↗ Reformer pilates up 37% in search this week
△ The Pilates Club just launched a 10-pack
● Mother's Day in 11 days. Your usual promo week.
Refreshed weekly. Tuned to your category and region.
QUALITY CHECK

We catch the AI tells. Before you see them.

Every draft goes through a quality check before it lands in your week: on-brand voice, clean visuals, no AI tells. Health and dental practices also get an AHPRA-aware pass. If something's off, we flag it, and the final call stays with you.

Most AI tools hand you whatever they generate. SwayBlu doesn't.

ASK SWAYBLU

An in-house marketing consultant that knows your business.

Swayblu reads your brand, watches your market, and answers strategy questions specific to your business. Not generic AI. Not a chatbot stuffed with hashtag tips.

Try the live version, free.
Start free
FOR AGENCIES

Run every brand from one brain.

Each brand has its own kit, its own intelligence feed, its own week. Switch in one click. Nothing crosses over.

◆Separate intelligence per brand. Bakery trends do not pollute your PT studio.
◆Team seats. Strategist, designer, approver, all in one brand.
◆Shared templates. Your agency house style, reused across clients.
◆Unified billing. One invoice. One login. Ten brands.
Contact us →
FAQ

Honest answers.

❝

Advertising law applies to every business. Not just the regulated ones.

Australian Consumer Law bans misleading or deceptive conduct in trade or commerce, and it covers every post, caption and offer your business publishes. The ACCC puts it plainly: "It makes no difference whether a business intends to mislead or not." A business must be able to prove any claim it advertises.

SwayBlu was built inside that discipline. We started with Australian health practices, where a national regulator polices advertising line by line. Across the 37 practice sites we audited, the average risk score was 62 out of 100, with 3.16 likely breaches per site. The same checking now sits under every draft SwayBlu writes, for any business. No invented reviews. No made-up numbers. No claims you cannot back.

Australian Consumer Law s18 (misleading or deceptive conduct); ACCC, false or misleading claims guidance. Penalties for false or misleading representations reach $2,500,000 for an individual and, for a company, the greater of $100 million, three times the benefit gained, or 30% of turnover: accc.gov.au, fines and penalties. Audit figures are from sites we audited, not a national estimate.

Questions, or something feels off? Email us. A person replies within a day.

Type your business name. See the week.

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