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SwayBlu Journal

Compliance, content, and growth for Australian businesses.

Plain-English guides to the rules that govern what you are allowed to say: AHPRA for health, the Migration Agents Code of Conduct, and Australian Consumer Law for everyone else. Researched, sourced, and kept current.

AHPRA advertising rules for cosmetic dentistry: what Meta approves, and Australian law still bans
Dental

AHPRA advertising rules for cosmetic dentistry: what Meta approves, and Australian law still bans

Meta will approve a veneer ad that section 133 makes an offence. The gap between what Facebook and Instagram allow and what Australian law permits, the penalties on each side, and how to run cosmetic dentistry ads inside both.

·11 min read
More articles
Cosmetic clinics answer to two regulators, and the second one fines harder
Cosmetic

Cosmetic clinics answer to two regulators, and the second one fines harder

AHPRA's cosmetic advertising guidelines took effect on 2 September 2025. Underneath them sit the TGA's prescription medicine rules, carrying civil penalties up to $18.2 million. What changed, and what the fines have actually been.

·12 min read
The five lines allied health practices cannot cross in their advertising
Allied Health

The five lines allied health practices cannot cross in their advertising

Section 133 binds every registered allied health practitioner in Australia. The five limbs, the penalties, and what AHPRA actually enforced in 2023/24.

·12 min read
The consumer law traps hiding in ordinary small business marketing
Small Business

The consumer law traps hiding in ordinary small business marketing

Was/now pricing, gifted reviews, free offers and booking fees. The consumer law rules that catch Australian small businesses, and the penalties the ACCC issued.

·12 min read
Can migration agents use client testimonials?
Migration Compliance

Can migration agents use client testimonials?

Yes. The testimonial ban that applies to health practitioners does not reach migration work. But s15 and s26 still govern what a review is allowed to say, and you carry an obligation for what your staff say too.

·5 min read
Where your MARN has to appear, and why a website footer is not enough
Migration Compliance

Where your MARN has to appear, and why a website footer is not enough

Code of Conduct s25(2) names three places your registration number has to appear: your website, your social media and your advertisements. Here is what that means for an account that posts three times a week.

·5 min read
Can dental practices use patient testimonials? AHPRA rules explained
Dental

Can dental practices use patient testimonials? AHPRA rules explained

Short answer: not for clinical care. Here is what the National Law actually says about patient testimonials, where Google reviews sit, the penalties, and what your dental practice can safely say instead.

·4 min read